Mkulima today Twiga foods limited is one of the largest distributors of fresh farm produce and manufactured products like sugar in urban areas.  In line with its expansion strategic plan Twiga foods, limited CEO Peter Njonjo has appointed an Ethiopian as the new Chief Executive Officer to leads its East African expansion.

About Twiga

Twiga Foods is a business-to-business e-commerce company that aims to modernize Africa’s informal retail through the use of technology and value chain operation management.

Thus they aim to use in the transformation of the agribusiness value chain for both fresh farm produce and manufactured goods under FCMGs.

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The current Chief Executive Officer and co-founder of the company Peter Njonjo on behalf of the board of directors announced the appointment of Mr. Yebeltal Getachew.

He will be charged with the daily operations of the company in the East African region and is meant to take office starting the 3rd of May, 2021.

Commonly called by his initials YG, he will be directly responsible for the commercial growth and expansion of the Twiga business in Kenya and the wider East African region.

This is in line with the organization’s strategic plan for the coming years.

The East African region is the fastest-growing region in Africa and hosting some of the rapidly developing economies of Kenya, Rwanda, and Tanzania.

With this renewed focus in the region, Twiga foods are looking forward to expanding to other nations in the continent.


YG comes into the company with over 20 years of experience in commercial and franchise leadership.

Mr. YG has worked extensively in the region and other parts of Africa. He has experience working in several companies in Tanzania, Ethiopia, Eritrea, Uganda, and Mozambique serving as the country manager.

He has also worked in Nigeria as Managing Director/Vice president for the largest beverage company in the world, the coca-cola company.

In this position he is credited with driving commercial excellence, revenue growth as well as mergers and acquisitions.

Before joining the coca-cola company, YG spent some time in the logistics industry at Urgent Cargo Handling where he rose to the position of operation director.


Mr. YG Twiga foods limited new CEO, has a bachelor of science in International Business Administration from the United States International University, USIU.

Masters in Business Administration from Edinburgh Business School and an executive signature from the coca-cola company, MBA from the Harvard Business School.

Management structure

Effective 1st June Peter Njonjo the current Chief Executive Officer of Twiga Foods will take the new position of the Group CEO.

His new role as the Group Chief Executive Officer comes with the responsibility of working on building the organization’s capacity and capabilities.

This comes at a time when Twiga food limited is working on cementing its position in the market as the leading distributor in Kenya and East Africa as well as expand in the African continent.

Twiga has a network of over 3000 vendors as well as over 4000 farmers.

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