United Eastern Kenya Coffee Marketing Company, is the new entrant into the lucrative world of coffee sales and marketing.  The Company will have the mandate of marketing coffee from the Eastern Kenya regions.

The company opens a new chapter for coffee farmers since it will be dealing with the sales of the coffee directly to consumers reducing exploitation of farmers by brokers.

The chair of United Eastern Kenya Coffee Marketing Company, Mr. Steven Wambua said they will start operations by September of this year.

Wambua was speaking during the meeting with the company’s board of seven members after his elections the chair.

However, the pending issue is a brokerage code that is issued by the Nairobi Coffee exchange.

This comes after coffee farmers through their umbrella body  Machakos Cooperative Union applied for a license from the government to sell their farm produce directly.

He said the company would market and sell its coffee both locally and internationally. This will result in more income for the farmers.

The special meeting approved the company’s share capital of shs 50 million.

On giving an analysis the chair said that 66 percent would go to cooperative societies,  20 percent to corporates, and 15 percent to individuals.

He said the new plan would ensure coffee farmers get their dues early and with ease as compared to the early days.

The company shareholders are open to both small scale and private planters from within the region and ouutside.

He encouraged farmers to take their coffee to mills that are fully owned by them. Coffee farmes in Nyeri county are expected tobenefit from a new coffee milling plant.